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      .   و قررت تحدي نفسي و إعادة تسجيله للحصول علي نتيجة أفضل ،  أحضري / أحضر السماعات الخاصة بك و

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5 Effective Ways to Measure Your Digital Strategy


Social media has become the go-to marketing solution for many brands and it’s thought that it now accounts for 11% of all digital marketing outlay. This equates to around $10bn a year being spent on social media marketing this year and yet many marketing professionals still struggle to prove ROI.

With that in mind, today let’s have a look at what key performance indicators (KPIs) you need to track and measure in order to improve your strategy and prove ROI.

#1: Fans and Followers

In order to work out your reach, you will need to know exactly how many fans and followers you have on each social network that you use. Since these are displayed on most of your profiles, this isn’t difficult to find out or keep track of. A simple count entered onto a spreadsheet once a month will quickly and easily allow you to do so.

Ideally, this number needs to be growing week in, week out. In order to grow your following, you might want to add people manually, but this is time consuming. It’s not recommended that you buy followers, as this is easy to spot, but there is plenty of software out there that helps you to manage them. These can quickly identify those that don’t follow you back, as well as inactive accounts that do.

#2: Demographics and Location

In order to know who your audience are, you should keep track of who is engaging with your page/profile and where they’re from. Ideally, these will be very similar to the buyer personas that you’ve already produced as a part of your marketing plan. All of this information is accessible in Facebook Insights and Twitter analytics (Pinterest also has its own analytics) regardless of whether you advertise or not.

You should look at:

  • Sex
  • Interests
  • Profession
  • Location
  • Age group

Armed with this knowledge, you can then tailor content to suit the audience and boost engagement further.

#3: Engagement

The engagement that your posts gain allows you to again further tailor content to ensure that it’s the type of content that your following want to see. Facebook is the most difficult platform to gain engagement on, thanks to the lack of organic reach that your posts get. You should consider boosting the odd post if you don’t feel Facebook ads are for you. When doing this, choose a post that you know that your audience loves already and encourage sharing.

On Facebook, videos get the most shares, whilst images and links get the most likes and comments. Consider how you can mix up your content so that you get a good amount of shares, likes and comments and always reply as soon as you can.

On Twitter, it’s a much faster moving platform so make your tweets stand out by adding images – it’s thought that Twitter images increase retweets by as much as 150%. It’s useful to use the voice of your business when replying, or to be yourself so that you present the account as one that’s run by a real person, with a personality.

You should also use social listening tools to pick up social media mentions and to maintain your business’s reputation.

#4: Conversions

It’s a lot easier for some businesses to measure conversions than it is for others. If you have a physical product, then you can track clicks and visits to see if they have resulted in a sale. However, it’s a little more difficult if you offer services as there’s no physical purchasing process other than quotes and finalising the arrangement.

Conversions are not all about sales though, you can measure anything that requires the user to take action, such as signing up for your email newsletter or downloading a money off coupon. In many respects, following you on social media and engaging with your content, as well as driving traffic to a site can also be seen to be conversions.

However, businesses like to hear about monetary ROI and are often not overly interested that you’ve added X amount of new followers on social or increased site traffic by 200%. This means that it’s necessary to find a way to place a value on those followers who have taken an action that results in them signing up for the service.

For example, if the business offers SEO services, then each customer that orders the service is worth a certain amount to the business on average. In order to prove ROI, you should come up with an average conversion rate based on the number of visitors you send to the site through social media and other web marketing activities.

You should also find a means of asking customers who buy the services how they found your site and what made them decide to go with you. For creative and marketing services, this is usually pretty straightforward as it’s usually the case that the customer fills out some kind of form to let you understand more about the business, so you can add it to that.

#5: Google Analytics

You should also use Google Analytics to understand where your visitors are coming from and what they are doing once they arrive on the site. Pay particular attention to social media referrals and how visitors use the site once they’ve arrived from there.

You may find that social visitors behave differently to search visitors and this will help you to craft content further that resonates with them both.

Social media has become a huge part of online marketing and the business that ignores it is the one that is doing itself a disservice. As it’s still a relatively young discipline, as a marketer you more than likely have to put the work in to convince some businesses of its usefulness. However, there’s no doubt that it is highly useful and when worked properly and approached strategically, it can significantly increase a business’s online presence and essentially, sales.

This is such a first world problem thing to complain about …


LONDON — Whoever came up with that “best thing since sliced bread” expression never witnessed slices like these.

Newcastle upon Tyne resident David Walker was so disturbed by the wonky slicing of a loaf bought from his local Morrisons that he took to Facebook to vent his outrage.

As you can see, British people feel strongly about their bread. And Instead of responding with a boring corporate reply, Morrisons used some quick wit to show they have a sense of humour.
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How to Spend Less Time Online and Lead an Awesome Life

With the news that we're now spending more time on our phones than with our significant others, it might be time to think about reducing our screen time.

With the news that we’re now spending more time on our phones than with our significant others, it might be time to think about reducing our screen time.

In fact, 62% of recently polled Brits said they hate how much time they spend on their phones. If you also wish you were less addicted to your device, we might be able to help.

Should we be worried?

New research from the University of Derby on “smartphone addiction and its related psychological characteristics” claims that the more you use your phone, the higher the risk of becoming addicted.

The study’s average user spent 3.6 hours per day on his or her phone, with 13% of participants described as “addicted.” The psychological characteristics of smartphone addiction, and its links to narcissism, are particularly worrying.

Psychologist Dr. Deepika Chopra sees a strong link between social media and time spent on smartphones.

Too much social media or smartphone usage may be costing you more than just time

Too much social media or smartphone usage may be costing you more than just time,” she tells Mashable. “Studies show it may be stealing your happiness, stunting development in children, and decreasing academic and social potential in our college student population.”

Other research has shown that more time spent on Facebook, which Chopra says has increased because of smartphone app, has increased feelings of loneliness. Furthermore, studies have linked tablet usage to stunted development in toddlers.

“My fear is that it is killing our society’s ability to interact with humans in real life … I believe more than ever that we must work hard to create a sense of balance — and even a sense of boundary building — when it comes to social media and smartphone usage in order to continue to enjoy and sharpen our cognitive and emotional abilities, develop [instinct], and connect and relate to one other, especially where empathy is concerned.”

So, how can we try and build those boundaries so that we spend less time on our phones? Here are our suggestions.
1. Turn off notifications.

Does checking a single notification turn into a half-hour of phone browsing? You’re not alone — it’s all too easy to get sucked into the social media world through one alert.

If you disable all unnecessary notifications, this is less likely to happen. Even muting your device to stop audio alerts can end that impulse we all have to check our phones whenever they chirp.

2. Find out how much you’re using your phone.


If you’d like to shock yourself into reducing phone time, maybe some cold, hard stats would help.

There are various apps, such as QualityTime for Android and Moment for iOS, that monitor your phone usage and inform you just how many hours a day you’re spending looking at a screen.

These apps also allow you to set alerts to remind you if you are using your phone too much.


You don’t need your phone at the dinner table, in the bathroom, or while you’re watching a movie or reading a book.

Try to set up phone-free periods during the day. Schedule them when you’re busy doing something else, in order to make the break a bit easier. For example, you could put your phone on Airplane Mode for the first hour after you get home from work. Chances are you’ll be busy making dinner, spending time with your family or getting ready to go out, so you won’t feel the need to check in.


Don’t even take your phone into the bedroom. How many of us, as we set our alarms, check our phones just before we go to sleep? And then how many of us, once the alarm has gone off, check our phones first thing in the morning?

Removing your phone from the room can also remove the overall temptation.


If the previous tips don’t work for you and you’re still spending more time on your phone than you’d like, then you may need to kick it up a notch.

According to  Dr. Larry D. Rosen, professor of psychology at California State University and author of iDisorder: Understanding Our Obsession with Technology and Overcoming Its Hold on Us, what he suggests.

“One easy way is to slowly train your yourself with ‘tech breaks,'” . “Start by looking at your phone for one minute and checking all forms of communication, including texts, calls and social media. Then turn it off, set the alarm for 15 minutes and place it face-down in plain sight. The upside-down phone reminds your brain to not release stress and anxiety neurotransmitters.”

The next time it rings or chirps, check it again for only one minute. Keep doing that until it feels natural not to check in, and see that you didn’t miss anything.

“Increase your tech break by five minutes every week or so, and soon you will be able to not check in for an hour or more without getting anxious about what you may have missed,” Rosen advises. “It also trains your friends, family and colleagues to not expect that immediate Pavlovian response!”

Tips to Create a Strong Social Media Content Strategy

Social media is a very important tool in your marketing stratagem. If you try to utilize it properly, you can construct a very strong and one-to-one connection with your potential buyers. Therefore, marketers and various businesses make a mistake in constructing a proper social media strategy. This might consequently result into a PR disaster as well. If you wish to benefit from social media, you have to build and put together a social media strategy that works in your favor, about what your competitors are doing and who your customers are. Here are a few tips that would help you in the drill:

  1. Recognize your aim

Like every prospect, it is very important that when you begin with the construction of a social media marketing strategy, you recognize your aim and where you have to reach. What is the sole aim of your social media marketing plan? Do you want to augment brand awareness or heighten sales or increase website traffic or both? Is your aim to build customer loyalty or what? These aren’t the only goals but you have to find and recognize your aim and if you aren’t familiar with your own goals, you are not going to achieve anything.

  1. Formulate quantifiable objectives

Focus on your smart and wise strategic plan and set quantifiable objectives that are based on your aim. Your objectives must be measurable, relevant, and specific and time based as well. All the objectives you form must be related to your business and website and must be achievable as well. You don’t simply have to wish for something that isn’t going to happen, instead make it certain that your objectives are limited within a set time. Like for example, if you want to increase your brand traffic within a year, so it has to be within a year and not beyond that.


  1. Take up a successful social plan

Once you are done with your aim and objectives, make sure you can gauge them. Find the appropriate tools to track your status and analyze it to quantify your development. It would let you know how you are succeeding and also help you to scrutinize whether there are any problems being faced and how you must get over it.

  1. Exemplify your customers

When you know where you are going but you don’t really know how to reach there, a successful plan would be, to target the right people with the apt messages. For this, you will have to comprehend your target audience. It isn’t feasible and advisable to target all the age groups, to start with, if you really want to achieve results, take up one or two specific age groups and then decide your target audience. The best way to proceed in this drill is to generate buyer personas. You must create a proper profile of your idyllic customer by giving them a name, their age, income, children, likes, dislikes and etc. if you have more than one idyllic customer, do the same for all.

  1. Sight the competition

Social media and competition go hand in hand. Your competition can tell a lot about what work and what would wouldn’t because your competitors are also targeting the same target audience. So, if you ignore competition, you are going to make a blunder. To research your competitors, pick the top ones and analyze their plan.

social media strategy2

  1. Formulate your messages

When you have a grip on your idyllic customers and the competition, it is time to formulate your messages. It is the key that would grip the customers. Come up with inventive ideas and create your content with inventiveness as content is king and it has to be engaging.

  1. Opt for your channels and form a plan

Choose which social media channel you would focus on, would it be one or multiple? And finally, construct proper plan that would encase engaging material and must have proper information about all your products.

Therefore, with the aforementioned steps, you can easily come up with a social media plan that works.

Instagram hoax goes viral after bug locks users’ accounts


If you’re having trouble logging into your Instagram account today, you’re not alone. A problem is causing some users to be locked out of their accounts, Instagram said Thursday.

The company said it’s “working hard” on a fix for the issue, but didn’t specify the cause.

Affected users report they were logged out of their accounts and have been unable to log back in. It’s unclear how many people are being impacted by the glitch, though many disgruntled users have already moved over to Twitter to complain about the disruption.



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Twitter’s new dashboard simplifies your account security

Twitter is making it easier to manage your account’s security and privacy settings.The company rolled out a new data dashboard Wednesday that provides users with a detailed look at all their privacy and security settings, so they can manage account access, blocked accounts and how they share with third-party apps.

The password-protected data dashboard, which can be accessed via your account’s main settings menu on Twitter.com under “Your Twitter data,” offers an overview of your account history; this includes the exact date and time you signed up for Twitter, as well as all the devices and apps currently authorized to access your account.

According to Twitter’s product manager for safety and security, Mollie Vandor, the goal is to give users an easy way to “verify that everything looks the way it should.”

“To put you in control of your information, we’ve made a series of deliberate design decisions that help protect your privacy and security.

 “If you see login activity from an app that you don’t recognize, you can go to the apps tab in your settings to revoke its access to your Twitter account. If you notice logins from suspicious locations, you can change your password immediately, and you can enroll in login verification for extra security.”

You can also manage contacts imported to your Twitter account from your phone’s address book, download your Twitter archive or manage the accounts you’ve muted or blocked.

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What happened to Tweetdeck ?

Tweetdeck, the popular Twitter-owned desktop service for monitoring incoming tweets, went down for many users Thursday morning.

Tweetdeck would not load tweets on its website or app, as pages appeared to be stuck on a “loading” screen for many users.

The problem appears to have started around 9:20 a.m. ET, when many users began reporting problems with the service. Though the issue appeared to be widespread, it seems to have not affected all of the app’s users.

Twitter.com and other Twitter clients, including the main Twitter app, were unaffected by the problem. Even though Twitter’s other services remained accessible, the disruption of Tweetdeck — an app particularly known for its popularity among journalists and other power users — sparked an immediate freakout.

You’ll Get More Instagram ‘Likes’ if Your Face Is in the Photo

Instagram photos that include faces are far more likely to get likes from followers than those without, a new study suggests.

According to a report conducted at Georgia Tech, people are more drawn to photos that feature the face. In fact, of 1.1 million randomly-selected Instagram photos analyzed with face detection software, those with faces were 38% more likely to get Likes and 32% more likely to get comments.

“We are naturally attracted to faces,” researcher Saeideh Bakhshi of Georgia Tech said. “We are social animals and want to see other people — it’s comforting to us and makes us safe. This is engrained in us at a very early age, when babies are looking for the support of their parents.”

“We didn’t think online engagement would necessarily translate to this instinct, but it does make sense — it’s a part of human nature,” she added.

What’s interesting about the findings is that the amount of faces in the photo, age or gender didn’t influence engagement levels. In addition, male users are just as likely to get comments and likes than female Instagram users.

And although it makes sense that those with more followers received more interaction on the platform, those who post too frequently see a dip in engagement. The more you upload, the less likes and comments you get.

“The more Instagram pictures you post, the more people lose interest,” Bakhshi said.

The takeaway? Your Instagram followers actually like your selfies. Just don’t post one every day.

Here’s where Social Media Day is official this year


In today’s tech-savvy society, it’s very easy to forget that social media hasn’t been around for very long.

Platforms such as Facebook, Twitter, and Instagram have revolutionized the way we communicate with each another. Not only does social media have the power to keep us in touch with our friends and family, it can also connect us with the world.

Mashable is thrilled to announce that our sixth annual Social Media Day will take place on June 30, 2015Social Media Day is an annual global celebration that highlights the contributions made by developers and social media enthusiasts alike.

Mashable first launched Social Media Day in 2010 to celebrate social media’s impact on global communication.

Hundreds of Social Media Day events around the world hosted thousands of participants in 2014, including those in Egypt, Spain, Las Vegas and San Diego. Last year, Mashable asked our Twitter followers to participate in #1Connection, which encouraged people to expand their network by one meaningful connection.

We’re very excited to see all the amazing activations in 2015, and you’re invited to celebrate Social Media Day with us by attending or hosting a Social Media Day Meetup in your area. For updates and to see what other organizers around the world are planning, follow @MashableEvents on Twitter, or join our Mashable Meetup Organizers group on Facebook.